D2C e-commerce project
Mein Malen nach Zahlen
A D2C e-commerce brand selling paint-by-numbers kits, including personalized sets created from customers’ own photos. I built and operated the business across storefront, marketing, tracking, suppliers and customer operations.
Role
Founder & OwnerPeriod
2023 — 2026Outcomes
Overview
Building and running a D2C e-commerce business.
The store sold paint-by-numbers kits across a range of motifs, as well as personalized sets created from customers’ own photos. Each set included a numbered canvas, acrylic paints and brushes, with different sizes and framing options available depending on the product.
I built the Shopify storefront and managed the commercial side of the business, including supplier management, pricing, paid acquisition, email marketing, tracking, conversion optimization and customer service.
Shopify · HTML · CSS · Liquid · Google Ads · Meta Ads · Klaviyo · GA4 · GTM · Server-side Tracking · CRO
Interactive storefront archive
Explore the storefront archive.
Browse a preserved version of the original Shopify storefront. Products and collections remain explorable, while checkout and other live-store functions are unavailable. Some third-party elements are not preserved, so minor visual differences may occur.