D2C E-Commerce Case Study
Building and operating a consumer brand from storefront to acquisition.
I built and operated Mein Malen nach Zahlen as a hands-on D2C business. The work connected product positioning, Shopify operations, paid acquisition, analytics, conversion optimization and commercial decision-making rather than treating them as isolated functions.
What I owned
Execution across the commercial system.
Interactive storefront archive
Browse an archived version of the original Shopify storefront.
The archive preserves the public customer experience after the live Shopify store is closed. Checkout, account functions and forms are intentionally not part of the portfolio proof.
Results
Verified performance metrics will be added here.
Revenue, order volume, advertising spend, conversion rate and ROAS should only be published once the exact figures and disclosure level are confirmed. Until then, the storefront and operating scope provide the project evidence without inventing numbers.